Past topics and booking information

Michael Bosworth is available for keynote speeches, industry panelist discussions (for both corporations and industry specific associations), or non-profit associations. He will take the time to understand your organization, audience and meeting.

    In addition to custom presentations, his most requested topics include:

Despite all the time, money and effort spent on improving sales productivity, still today 13% of sellers book 87% of the business. The top 13% are not smarter nor do they work longer hours. The difference? They connect emotionally with their buyers. The presentation will include the power of story and the types of personal, customer and buyer stories necessary to facilitate the buying process. Read more about Story Leaders™

Most corporate marketing departments are creating messages for the buyer's left-brain needs, delivered by sellers trained to ask logical questions and make left-brain presentations. This presentation will help you understand why and how top sellers and leaders in all professions are using story to connect with their buyers whole brain.

In many organizations Sales and Marketing efforts are disjointed, despite the common mission to achieve top line revenues. If results aren't achieved, finger pointing begins. This presentation will give the audience a framework to make tactical marketing relevant to the sales and buying process.

There is more CRM 'shelf-ware' than any other enterprise software application. So far, we have limited benefit yet high disruption for salespeople resulting in low compliance and adoption. This presentation will give the audience some practical steps to making their CRM system an integral contributor to their organizational sales effectiveness.

Early market successes are often orders from innovators and early adopters. The early market buyers are able to form their own vision of how to use new technology – they buy without having been "sold." Once you exhaust early market buyers, you hit what Geoffrey Moore referred to as the 'Chasm.' Now you have to figure out how to sell your offering to people who don't know it exists, don't think they need it, or don't understand how they would use it. This presentation will show the audience how to create messaging for their Mainstream Markets to accelerate market penetration.